Part brand strategist, part creative director, and part disruptive social media personality, Adam’s handiwork is truly embedded in today’s popular culture.
Yes, he designed 5X champ Tom Brady’s official TB12 logo and yes, he spawned the infamous Fisher-Price Happy Hour Playset on his popular Instagram account…but Adam Padilla does not rest on laurels. “You have to display creativity at every opportunity” Adam says, “and you have to create something every single day to create traction. Inspired or not, you have to keep creating.” And his creations are certainly striking a chord with the masses. From his Lego Passenger Removal set to the Starbucks “Trappucchino” (made with codeine), Adam’s viral social media creations are reposted thousands of times and regularly collect billions of impressions.
As co-founder of New York City-based BrandFire Creative Agency, Adam has emerged as an industry thought-leader over his 20 years of marketing experience with celebrities, startups and Fortune 500 luxury brands alike. His first major success was the creation of the Pretzel Crisps brand. Working alongside the founders of the company, Adam developed the brand strategy, name, logo, and iconic packaging for the entire product line. The company eventually sold to Snyder’s of Hanover for over $300mm.
Adam’s viral social media creations are reposted thousands of times and regularly collect billions of impressions.
He was also instrumental in the development of the ZICO coconut water brand having worked with its founder from the brand’s early stages through its acquisition by Coca-Cola. During Adam’s time as Creative Director of the New Jersey Nets prior to BrandFire, he worked directly with the team president to create ground-breaking in-arena brand programming which was soon copied by every team in the league.
Adam has been called on for his expertise on branding and popular culture on WPIX, FOX Nightly News, Bravo, TLC and CNBC. He has also contributed to AdWeek, the Wall Street Journal and Fast Company.
Aside from his professional accomplishments and social media exploits, Adam is also a talented illustrator and fine artist. Some of his hand-drawn sketches can be viewed at @adampadilla on Instagram. Adam resides in New York City with his wife and daughter.Read Adam’s Blog »